As a small business owner, you may not think you’re in the business of public relations – but you are! 

Public relations is crucial to the success of every business, big and small. Small budget-conscious businesses do not have the luxury of hiring their own PR firm and have to take on a more DIY approach. 

Fortunately, thanks to the expanding and evolving media and Internet, there are now many avenues for businesses managing and building their PR efforts. It is actually a lot easier than you may think! 

In fact, if you already utilize social media for your business or you represent your company in community organizations and events, you are already doing your own public relations. In this webinar, we’ll explore free PR opportunities available to small businesses and how you can best utilize them.

Key takeaways from this webinar include: 

• Why PR is important for your business
• How to write a press release – and where to send it
• The importance of seeing yourself as an ‘expert’ in your field
• Creating your own ‘Press Kit’
• Becoming a storyteller
• Utilizing Web and Social Media Marketing
• Getting involved and building relationships in your community

Taught by Brianna Boyd. Brianna oversees the Solano Napa SBDC’s social media channels and website content, writes and distributes press releases, networks and communicates with community partners and stakeholders, and leads webinars on social media and marketing for businesses.

A Northern California native, Brianna earned her degree in English and journalism from California State University, Sacramento. She has lived and worked in Solano County for over 15 years, first as a newspaper reporter and editor before venturing into marketing and communications.

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