Social media marketing is an essential tool for businesses large and small. With so many social platforms available in today’s digital age, it is important for a business owner to know their audience and how to reach them in the online world.
This class is specifically designed to introduce the novice social media team or entrepreneur to popular social media channels, including the strengths and challenges of each, and how they allow you to communicate with your audience and grow your business. This class will also focus on the importance of creating the content your audience wants to see online which will ultimately drive them to interact with you and grow your business.
Discover the importance of ‘evergreen content’ in your social media marketing, best practices to attract new followers, and free tools you can start for your business marketing today.
Taught by Brianna Boyd. Brianna oversees the Solano Napa SBDC’s social media channels and website content, writes and distributes press releases, networks and communicates with community partners and stakeholders, and leads webinars on social media and marketing for businesses.
A Northern California native, Brianna earned her degree in English and journalism from California State University, Sacramento. She has lived and worked in Solano County for over 15 years, first as a newspaper reporter and editor before venturing into marketing and communications.
