Not every social media platform is a good fit for your small business, yet Tik Tok has experienced tremendous growth in recent years and continues to grow. Using TikTok to increase brand awareness can be an effective strategy for small businesses looking to reach a younger and more engaged audience. Here are some tips to help you get started:

Create engaging content: TikTok is all about short, creative, and entertaining videos. Think outside the box and create content that is fun, relatable, and authentic. It could be behind-the-scenes glimpses of your business, product demonstrations, or challenges related to your industry.

Know your audience: Understand the demographics of TikTok users and tailor your content to resonate with them. Research trending hashtags and challenges to stay relevant and reach a broader audience.

Collaborate with influencers: Influencers have a significant impact on TikTok. Partner with relevant influencers in your niche who can promote your products or services to their followers.

Utilize challenges and trends: Participate in popular challenges or create your own branded challenges. This can encourage user-generated content and increase engagement with your brand. In this class you will learn the top strategies marketers and small business can use on Tik Tok including: 

• How to Utilize TikTok Ads: TikTok offers advertising options for businesses. You can run ads to target specific demographics or interests to reach a broader audience beyond your followers.
• Engage with the community: Respond to comments, messages, and interactions with your audience. Engaging with users helps build a sense of community around your brand.
• Cross-promote on other platforms: Share your TikTok content on other social media platforms like Instagram, Twitter, or Facebook to increase visibility and attract followers from different channels.
• Monitor analytics: Pay attention to TikTok’s analytics to understand what content is performing well and what isn’t. Use this data to refine your content strategy and make improvements.
• Stay up-to-date with trends: TikTok trends change rapidly, so keep an eye on what’s popular and adjust your content accordingly.

Remember, TikTok is a platform where creativity thrives, so don’t be afraid to experiment and have fun while promoting your brand.

Taught by by SBDC Business Advisor Malinalli López Arreguín.

 Register here.