Video marketing has become an indispensable tool for businesses of all sizes, and YouTube is at the center. How can YOU use YouTube to boost your business’s online presence, engage your audience, and drive meaningful growth? 

In this 2-hour workshop, you will learn the basics about how to define clear goals, target your audience, and create compelling content that aligns with your brand. We will dive into the core strategies, best practices, and practical techniques for leveraging YouTube effectively. 

Whether you’re new to video marketing or already have a channel, this workshop will equip you with the knowledge and skills to make the most out of your YouTube presence.

This workshop is 2 of 2 of the Lights, Camera, Action series. 

Taught by by SBDC Business Advisor Malinalli López Arreguín.

Register here.